est. revenue per post = views × (views → installs) × (installs → paid) × median monthly plan price × months paid. Sources: Adworkly client 10M views → 70K installs (0.7%), Nadya's AESTY 5–7K views/day → 30–50 installs/day (0.5–0.8%), RevenueCat State of Subscription Apps 2025 download-to-paid D35 median 1.5% (low price) to 2.7% (high price), freemium 2.2%. Paid months is calibrated so that median plan price × months lands near RevenueCat's $21 median year-1 LTV per payer.